Case: Inovex
Digital Transformation in Industry begins with Machine-to-Machine Data Communication, through the Software that Inovex Digital distributes in Brazil.
We collaborate with this young Brazilian Company, telling its story through a new Brand and reinforcing its offer with a renewed Digital presence.
Industry 4.0 Transformation Starts with Data
Representing some of the most advanced Digital Transformation Solutions in the Industry, such as Matrikon - world leader in OPC Solutions; and vNode - IIoT Development Platform; Inovex Digital faces the challenge of engaging with IT and OT teams in the most varied Industries.
Oil and Gas, Petrochemicals, Metals & Mining and Energy, among others, are target sectors. And we at Polix repositioned your Brand with your new slogan:
Inovex - Connected Industrial Data
Brainstorm
A Brand that is born bringing leading global solutions in OPC and Industrial Automation must inspire Confidence and the Power of Innovation.
Logo Original
Interpretação Literal
The original Inovex Digital Logo literally communicated the connection between equipment in the Cloud. But the Company offers much more and wants to go further.
"From spells to scripts"
The Wizard Archetype
The transformative power of the technologies that it represents in Brazil, associated with its vast technical experience and execution capacity, finds its best expression in the archetypal figure of the
Magician: visionary, catalyst, innovator, mediator, healing agent. This concept guided Creation.
Connecting Data
Transforming the Industry
The Data Exchange Agent, capable of Transforming the Industry through Communication. In this bridge between Operations and Information Technology lies the great leap of Industry 4.0. And the new visual identity of the Inovex Brand expresses this Power.
Digital Refresh
Integrated Brand and Funnel
We published the Inovex Website with its new Brand, and engaged its Customers on new Social Media channels and through Lead Generation Campaigns focused on its key verticals. Everything integrated into our Digital Marketing Platform.
Logo Original
Interpretação Literal
Original Trademark
Literal Interpretation
"From spells to scripts"
The Wizard Archetype
Connecting Data
Transforming the Industry
Digital Refresh
Integrated Brand and Funnel
The original Inovex Digital Logo literally communicated the connection between equipment in the Cloud. But the Company offers much more and wants to go further.
The transformative power of the technologies that it represents in Brazil, associated with its vast technical experience and execution capacity, finds its best expression in the archetypal figure of the Magician: visionary, catalyst, innovator, mediator, healing agent. This concept guided Creation.
The Data Exchange Agent, capable of Transforming the Industry through Communication. In this bridge between Operations and Information Technology lies the great leap of Industry 4.0. And the new visual identity of the Inovex Brand expresses this Power.
We published the Inovex Website with its new Brand, and engaged its Customers on new Social Media channels and through Lead Generation Campaigns focused on its key verticals. Everything integrated into our Digital Marketing Platform.
Por que nós?
Um apelo recorrente de Executivos de Marketing por alguém que entenda os desafios e fale a lingua do B2B, foi a motivação central que fez nascer a Polix Digital.
Muitas das estratégias e técnicas de Branding e Marketing Digital tem sido desenvolvidas e testadas no B2C. Mas quando Empresas sentam com sua Agências para implementá-las no B2B esbarram com uma incompreensão mútua. Desde realidades diferentes de budget até ciclos de venda longos, e complexidades no engajamento junto a diverso tomadores de decisão. São inúmeras variáveis que acabam por frustrar projetos de Marketing B2B.
A Polix Digital é uma Consultoria de Branding e Marketing Digital que nasce com o DNA do B2B. Vamos juntos explorar as possibilidades de Comunicação da seu Empreendimento, construir soluções sob medida e iniciar uma jornada rumo ao Sucesso.
Sua Agência entende o seu desafio?