Case: Outlex.Shop
Offering wearable technology items at affordable prices in Brazil is the focus of the Outlex.Shop store. Bringing so-called Wearables - headphones, smartwatches, smart clothes - in a fun way, within the Dropshipping model.
You don't have to pay a lot to wear technology.
The tax exemption for purchases abroad up to 50 dollars opened the doors for Brazilian consumers to try Wearables at an affordable price, and created opportunities within a new e-commerce model: Dropshipping.
Outlex.Shop surfed this wave with a fun and light sales approach, creating promotions and engaging customers on social media.
Brand, Online Store and Creatives were born here.
Brainstorm
Bringing quality products at more affordable prices, from global suppliers and with fast delivery, is no longer a privilege for large retailers. This is Dropshipping, and a new Brand is going to surf this wave.
Dropshipping
A logistics model
It's not a conventional store. There is no stock or point of sale. It is a logistics operation that marries product mining with very active online advertising. And speed is the name of the game, the crux of the matter.
"Live the moment!"
The Harlequin archetype
It needs to be fun and have a sense of opportunity to sell on Dropshipping.
The Brand expresses this archetype of the 'jester'.
With humor and lightness and a lot of speed
to discover products and delight customers.
Affordable
Outlet and Express
Price and delivery speed. Express Speed, both in discovering Products and in accessing the Customer and final delivery. This is how Outlex.Shop was born.
Wearables
Dress up Technology
We maintain the online store and campaigns running on Social Networks. And we reoriented the positioning towards value-added Wearables. Technology with style.
Logo Original
Interpretação Literal
Dropshipping
A logistics model
"Live the moment!"
The Harlequin archetype
Affordable
Outlet and Express
Wearables
Dress up Technology
It's not a conventional store. There is no stock or point of sale. It is a logistics operation that marries product mining with very active online advertising. And speed is the name of the game, the crux of the matter.
It needs to be fun and have a sense of opportunity to sell on Dropshipping.
The Brand expresses this archetype of the 'jester'. With humor and lightness and a lot of speed to discover products and delight customers.
Price and delivery speed. Express Speed, both in discovering Products and in accessing the Customer and final delivery. This is how Outlex.Shop was born.
We maintain the online store and campaigns running on Social Networks. And we reoriented the positioning towards value-added Wearables. Technology with style.
Por que nós?
Um apelo recorrente de Executivos de Marketing por alguém que entenda os desafios e fale a lingua do B2B, foi a motivação central que fez nascer a Polix Digital.
Muitas das estratégias e técnicas de Branding e Marketing Digital tem sido desenvolvidas e testadas no B2C. Mas quando Empresas sentam com sua Agências para implementá-las no B2B esbarram com uma incompreensão mútua. Desde realidades diferentes de budget até ciclos de venda longos, e complexidades no engajamento junto a diverso tomadores de decisão. São inúmeras variáveis que acabam por frustrar projetos de Marketing B2B.
A Polix Digital é uma Consultoria de Branding e Marketing Digital que nasce com o DNA do B2B. Vamos juntos explorar as possibilidades de Comunicação da seu Empreendimento, construir soluções sob medida e iniciar uma jornada rumo ao Sucesso.
Sua Agência entende o seu desafio?